February 11, 2025
A Brief, Slightly Biased History of Jacksonville Beach
Before it was Jacksonville Beach, it was Pablo Beach, reachable only by a rickety train line from downtown. Here is the short version of how we got here.
Read itThings to do around here
I've lived in Jax Beach long enough to have strong, happy opinions about all of it. This is the guide I'd actually text you.
April 3, 2025
What Jax Beach Actually Feels Like (From Someone Who Lives Here)
Nobody here is dressed up. The whole town runs on salt water, coffee, and a genuine lack of pretense. Here is what a normal morning actually looks like.
Read itJune 19, 2025
Things to Do in Jacksonville Beach That Aren't Just the Beach
The beach is the headliner, sure. But some of my favorite Jax Beach days never touch the sand at all. Here is where we go instead.
Read itSeptember 8, 2025
The Insider's Jacksonville: Concerts, Art, Food, and the Weird Stuff Worth Knowing
A short drive gets you concerts, real art museums, riverfront markets, and a working shrimp village most tourists never find. Here is the version of Jacksonville most visitors miss.
Read itJuly 6, 2026
Neptune Beach, Atlantic Beach, and the World-Class Golf Next Door
Everyone books Jax Beach and never leaves it, which is a mistake. Here's what's a few minutes north and south, including golf that's a genuine bucket-list item.
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